![]() Some tools seem to work for some companies, while failing to help others. This seems obvious at this point, but to this day, I wasn’t able to find one definitive answer to a seemingly easy question: How do you get all people within one company to talk to one another? With so many stakeholders involved, how do you manage SEO effectively?īack to the Top Set up an Effective Internal Communication Routine ![]() This is what makes SEO management so difficult. There are many tasks that need to happen simultaneously for the whole project to move forward. Generally, when you are managing an SEO project, it is often impossible to tell which task should come first. Add the fact that any site performance issues can hinder any other SEO efforts simply because key pages cease to exist after a redesign or server outrage. In most cases, link building teams rely on linkable content being created by someone else. To top it all, those teams and people are also not operating in isolation. Let’s not forget customer support and account managers (third-party sites), graphic designers, video creators, outreach managers, etc. At the very least, there are people who create and publish content, people who monitor the site performance, and people who build links. With those high-level and micro-tasks in mind, it becomes obvious why SEO can be a nightmare to manage. These tasks may include fixing a damaged online reputation (possibly hurting rankings), improving on-page engagement ( video and image content), and even redesigning key landing pages ( user experience testing). With Google algorithm notoriously relying upon at least 200 ranking factors, there are dozens of micro-tasks involved, depending on the project. Obviously, it is a simplified (let’s say “fundamental”) way of looking at an SEO process. Recommended Reading: Your Essential Guide to SEO for Blog Posts (Checklist Included) Link building remains equally important for organic search visibility, regardless of the age or size of the project. Acquiring links, which is a never-ending task.Īs the site and brand grows, technical SEO becomes a higher priority it gets intensively more difficult to effectively structure the site the way Google can access all pages without getting lost. ![]() Creating content that matches relevant search queries (includes keyword research).Internal linking allows crawlers to access and evaluate important information on the site.Making sure that the site architecture revolves around the most important pages.In a nutshell, SEO consists of three main tasks: In fact, there’s a better graph (credit to Anthony Palomarez): There’s a lot to be said about SEO and what it generally consists of, but Mark Williams-Cook did it in a concise way: Encourage Creativity and Independent Working With Tools.Create an Effective Collaboration Workflow.Set up an Effective Internal Communication Routine.A Project Team Huddle Template: Make the most out of your next team meeting by following along with this template.A Project Brief Template: Struggling to come with a creative brief for your next project? Look no further!.A Marketing Project Management Calendar Template: Have a bird’s-eye view of all the projects going on with your marketing team.A Marketing Project Time Tracking Template: Make sure you’re keeping an eye on the time you spend on your projects.A Content Calendar: The best way to keep track of your projects and when their deadlines are. ![]() Hold up! Before you continue reading about how to improve your SEO, don’t forget to download the perfect templates to help you across your road to success. First, Download Your SEO Project Management Kit The real question is: How do you manage your SEO projects effectively and boost your digital marketing results? I’ve been managing teams, and I have been part of SEO teams for more than a decade. Search Engine Optimization (SEO) remains the most effective digital marketing channel, but only if your company is managing it properly. ![]()
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