You can even automate your marketing, using scheduling tools to plan and set everything up a week or month ahead, and then you don’t have to worry about posting to your blog or social media when you’re tight on time later in the month.Īutomation might feel like a loss of control at first, but the amount of time and control you gain back in the long-run is well worth it. You can create a simple e-commerce shop to allow customers to order online, and you’ll be automatically notified via email when a new order is placed for you to fulfill. And many of these ideas go hand in hand with refreshing your website as well.įor example, consider setting up a scheduling software to allow customers to book appointments with you automatically based on your schedule, and put forms on your website to automatically add new newsletter sign-ups to your mailing list. Adopt Automation Wherever PossibleĪutomation can be nerve-wracking at first trusting that computers and systems are just going to ‘do’ things for you without you checking in – but the amount of time you will save by adding in automation wherever possible can have a huge impact on your business. So now is a great time to go through your website and make sure it still reflects your offers, pricing model, brand, and current team! 4. The reasonable shelf life of your website is three years, give or take. It’s natural that your business and the services or products you offer will evolve over time, so if you haven’t refreshed your website since you launched your business, it probably doesn’t paint an accurate picture of what you do anymore. What messages do you want to convey? Have you pivoted in any way? How else has the pandemic affected your business? Ensure your store hours are updated, adjust the number of employees working at a time, factor costs of masks and sanitizer into your budgeting, and keep your Google My Business profile up-to-date at all times, so customers are aware of any changes that may impact how they deal with you. Of course, with COVID still very much a factor for local businesses, it’s important to take the pandemic into consideration when planning for the year ahead. Don’t Sweep COVID-19 Under the Rug Just Yet If it’s not working for you, adapt it! 2. It’s giving you the results you want, and.What goals do you have for your marketing strategy? What do you hope to achieve, and does your current strategy offer the right path to get you there? It’s a good idea to regularly review your strategy and make sure that: It can be easy as a business owner to fall into the trap of working IN the business and not ON it, but if you can check these five things off your list this month, your business will be in great shape to continue growing! 1. But only if you want to see your business grow. But what about your business? If you run a local store, clinic, dealership or e-commerce site, spring is the perfect time to give it a thorough cleaning, too. It’s the time of year when everyone seems to be in a cleaning frenzy – windows are open, fresh air is flowing, closets are being de-cluttered and baseboards are being dusted.
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